Hi, I'm
Denali
Full-Time Creative, Part-Time Soccer Coach
Since the beginning of my career, I’ve focused on channeling my talent and creativity into meaningful and powerful results. I take pride in the work I do, as well as the strong relationships I’ve built with clients and colleagues. I firmly believe in working hard, working together and having fun along the way. If you’re interested in learning more about me or my work, simply reach out.
Education
2025
Albright College
Reading, Pa
Masters of Science in Business: Digital Marketing & Data Analytics
Certificate in Athletic Leadership
2022
La Roche University
Pittsburgh, Pa
Bachelors of Science in Marketing / Management
Associates in Graphic Design
Certificate in Sports and Entertainment Marketing
Experience
2017 - Current
Freelance:
D. Nicholas
Collaborated with clients to develop personalized branding solutions, including designing company logos and promotional material.
Executed photoshoots for a diverse range of clients, capturing their vision through expert photography editing.
Managed and curated social media pages for multiple clients, consistently increasing follower engagement by 50% through strategic content planning and scheduling.
2023-2025
Assistant Men's Soccer Coach/ Men's Soccer Media Relations: Albright College
Managed social media platforms, ensuring timely and engaging posting of team activities, enhancing brand visibility by 45%.
Lead content creation and management for all team social media platforms, increasing engagement and follower growth year-over-year.
Directed and executed a successful game-worn jersey auction benefiting the Colorectal Cancer Alliance.
Produced targeted campaigns for awareness matches, including Morgan’s Message and Homecoming alumni events, boosting community outreach and visibility.
Developed and implemented digital marketing strategies to enhance program branding and online presence.
.
2022 - 2023
Social Media Intern:
Sparq Designs
Supported the social media and creative services teams when needed
Scheduled social media content for multiple companies
Done active and proactive social listening through multiple social media platforms
Organized specific and timely content and campaigns into an ongoing social media calendar.
2025-Current
Social Media Coordinator: The Hill School
Sole social media manager for Hill’s Main, Alumni and Arts accounts across Meta and LinkedIn.
Lead social content for the school’s 175th anniversary year
Created recurring community series: Hill Madness and Question on the Board, Advisory Games
Provide photo, video and live coverage of campus events and traditions.
Contributed campus and drone photography to the 2026 website relaunch.
2024
Digital Marketing Consultant:
Allegheny Mountain Collegiate Conference
Executed a detailed social media audit with an emphasis on Instagram and X (Twitter), analyzing content performance and user engagement to provide improvement and recommendations
Developed and established the visual identity for 19 sport-specific championship logos over three seasons, ensuring consistency throughout the designs and showcasing proficiency in graphic design.
Created championship badge graphics tailored for AMCC staff and participating athletes, emphasizing creativity and
brand alignment, enhancing brand visibility by 35%.
2021 - 2022
Social Media Coordinatior:
La Roche University
Provided on-call duty content of team’s social media, helping to create a brand for the Men’s Soccer team
Organized specific and timely content and campaigns into an ongoing social media calendar.
2025
Marketing Consultant: Helenites Sports Club
Advised club leadership on marketing strategy, with recommendations to grow the club’s visibility beyond the island.
Photographed matches and club events
Created social content for the club while playing as an active goalkeeper on the roster.
Provided live social coverage of matches.
Designed game-day, final score and announcement graphics, including the club’s 2025 Big 4 tournament run.
Designed the club’s 6th star badge
2023 - 2024
Assistant Sports Information Director: Albright College
Supported the social media and creative services teams when needed
Scheduled social media content
Organized specific and timely content and campaigns into an ongoing social media calendar.
2021
Sports Information Intern:
La Roche University
Assist with publicizing and promoting all aspects of the athletic department through numerous media channels.
Writing and editing press releases, and game-day programs
Broaden current social media platforms and strategies for the department, while creating a larger presence within the social media
Tools I Use
Adobe Creative Suite
(Illustrator, Photoshop, Lightroom, InDesign, Premiere)
Microsoft Office
Cannon/Sony
Cameras
DaVinci Resolve
Social Media Marketing Tools
(Meta Insights, Agorapulse, Hootsuite, Loomly, Bit.ly)